Wet Earthy

Wet Earthy


Associated Sensory Terms:

Damp Soil, Musty, Pipe Tabacco, Freshly Dug Earth


Wet Earthy is referred to as 'Musty/Earthy' in the World Coffee Research Sensory Lexicon.

GMP Flavour Standard

FlavorActiV GMP Pharmaceutical Quality flavour reference standards can be added to alomst any liquid to impart a real flavour, off-note, or taint that's safe to both smell and taste. The flavour standards are sold individually in packs of 5 capsules, each capsule separately blister packed to provide flavour protection and prolonged shelf life.

Production adheres to strict pharmaceutical Good Manufacturing Practice (GMP) quality controls. FlavorActiV's dedicated GMP Flavour Centre is certified and regulated by the UK Government’s Medicine Regulatory & Healthcare Product Agency (MHRA) to a standard which far exceed ISO 9001, ISO 17025 or any food grade certification.

Beer Sensory

Cause of Flavour

This taint is imparted to beverage due to poor storage conditions of packaging, raw materials or finished product.

2-ethyl fenchol is created by bacterial within water and damp soil.

2-ethyl fenchol can migrate through packaging during storage in damp dark areas. Raw water can also become contaminated by dirt, or insufficiently cleaned equipment. This contamination is then passed onto the final product.


+ Beer Flavour Wheel Number: 0841
+ Flavour Level: Taint - can occur at many levels. + Recommended flavour standard / sensory reference standard of the American Society of Brewing Chemists (ASBC) and the European Brewing Chemists (EBC).

Coffee Sensory


The somewhat sweet, heavy aromatic associated with decaying vegetation and damp, black soil.
FlavorActiV's GMP Flavour Reference Standard Wet Earthy has undergone evaluation by the same research team behind the first World Coffee Research Lexicon, and has been approved for inclusion within the latest World Coffee Research Lexicon as a validated coffee flavour reference.

In early 2014, together with two of the coffee industry’s leading organisations, FlavorActiV developed and launched an advanced Calibrating Coffee Sensory Plan to provide cupper training, cupper calibration and coffee tools throughout the coffee supply chain. In 2016 FlavorActiV partnered with World Coffee Research to validate the use of FlavorActiV's GMP Flavour Standards as reference standards within WCR's lexicon. FlavorActiV's Wet Earthy is of the 24 validated flavour reference standards.

View all FlavorActiV GMP Coffee Flavour Standards.