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Born in Liverpool, a Beatles fan who decided to train as a brewer after both my father and grandfather. Hence after graduating in Microbiology, I later qualified as a Master Brewer in a major brewing Company followed by being self employed in a small family business providing equipment to breweries. The experience gained led to developing a number of small and continuing diverse businesses across industry such as Business Centres and Accountancy Practice. My main role however has been to lead FlavorActiV for 20 years where I continue as CEO today, supported by our globally based leadership team. This has been an exciting journey developing our customers’ tasting skills in order to assess their brand quality in breweries, beverage plants and now food manufacturers My hobbies are many including real tennis, golf, skiing, motor sport and cooking. Until Covid I travelled almost weekly across the globe to support our regional teams and local customers which provided a great “window on the world”.